Jung Kook Named Hublot Global Ambassador, Teases 35 Day Countdown to BTS Comeback.

Jung Kook Named Hublot Global Ambassador

Jungkook has officially been appointed Global Brand Ambassador for Swiss luxury watchmaker Hublot. The announcement was made during a boutique opening event in Gangnam, where company executives, media representatives, and invited guests gathered to celebrate the partnership.

The event highlighted Jungkook’s growing influence beyond music and into the global luxury market. It also drew attention because of a brief comment he made about BTS, which many interpreted as a hint about the group’s long-anticipated return.

Ambassador Announcement

During the ceremony, Hublot CEO Julien Tornare spoke about the decision to appoint Jungkook as a global ambassador. He emphasized qualities such as discipline, creativity, and attention to detail, stating that these characteristics align with Hublot’s focus on precision and innovation in watchmaking.

The partnership reportedly developed over time, beginning with interactions during the 2022 FIFA World Cup, where Jungkook performed at the opening ceremony and Hublot served as the official timekeeper. That connection eventually evolved into a formal collaboration.

At the Gangnam event, a campaign video featuring Jungkook was introduced. In the advertisement, he narrates reflections about time, growth, and personal milestones. The concept connects his artistic journey with the craftsmanship associated with Swiss horology. The visual presentation focused on modern design elements consistent with Hublot’s brand identity.

Jungkook appeared wearing one of the brand’s signature Big Bang models and participated in photo sessions and interviews. Despite the formal setting, he maintained a relaxed and approachable demeanor, briefly dancing to his own track “I Wonder…” during the event.

Significance of the Partnership

Hublot is known for collaborating with high-profile figures across sports, entertainment, and fashion. By selecting Jungkook, the company strengthens its presence in Asian markets and among younger global consumers. Jungkook’s global recognition as both a BTS member and solo artist contributes to the brand’s visibility across multiple regions. His strong digital presence and international fan base provide Hublot with expanded reach beyond traditional luxury audiences.

For Jungkook, the role reflects continued growth in his individual career. In recent years, he has established himself not only as a member of BTS but also as a successful solo performer. Becoming a global ambassador for a Swiss luxury brand reinforces his status as an international cultural figure.

BTS Comeback Hint

During a media interaction, Jungkook was asked about the timeline for BTS’s full-group activities. He looked at his watch and stated, “35 days and 4 hours left.” Although he did not elaborate, many interpreted the comment as a reference to a possible reunion date in mid-March 2026.

BTS has been on temporary hiatus while members completed South Korea’s mandatory military service. As the final enlistment periods conclude, anticipation surrounding the group’s return has increased.

Jungkook’s remark led to widespread online discussion, with fans calculating the suggested date and speculating about potential announcements, new music, or group activities. No official comeback schedule has been released, but the statement has added to expectations that a reunion may take place soon.

Broader Context

BTS remains one of the most influential music groups globally. Even during their hiatus, the members have maintained strong public interest through solo projects, collaborations, and brand partnerships.

A confirmed full-group comeback would likely have significant impact across the music industry, including high streaming numbers, media coverage, and potential international tour plans.

Jungkook’s comment, although brief, reflects growing anticipation and suggests that plans for the group’s return may already be in progress.

Final Thoughts

Jungkook’s appointment as Hublot’s Global Brand Ambassador marks an important step in his career and highlights the continued global influence of Korean artists within the luxury sector. The partnership aligns his international recognition with a brand known for precision and innovation.

At the same time, his remark about “35 days and 4 hours” has drawn attention beyond the fashion and business aspects of the event. While no formal confirmation has been provided, the statement has strengthened expectations that BTS’s full group activities may resume in the near future. As the reported timeline approaches, fans and industry observers alike will be watching for official updates regarding the group’s next chapter.

Source: Hublot