Jungkook: Fragrances & Beauty Ambassador
Chanel has officially announced BTS superstar Jeon Jungkook as its newest Global Ambassador for Fragrances and Beauty, marking one of the most significant luxury-brand partnerships of 2025. The reveal came with a set of striking campaign images showcasing Jungkook in a minimalist black sweater; an aesthetic perfectly aligned with Chanel’s timeless sophistication.
In the announcement, Thomas du Pré de Saint Maur, Chanel’s Head of Global Creative Resources for Fragrance and Beauty, praised him as “an artist whose exceptional talent, artistic commitment, and bold self-expression embody the spirit of the House.” He emphasized that Jungkook’s ability to inspire a new generation makes him an ideal figure to represent the brand’s evolving vision.
For Jungkook, the collaboration is more than a milestone; it’s a meaningful artistic alignment. “Chanel’s blend of heritage and modernity resonates deeply with how I approach my music and growth as an artist,” the 27-year-old singer shared. “It’s an honor to join the Chanel family.”
The ambassadorship arrives during a soaring chapter of Jungkook’s solo career. Following the explosive success of his singles “Seven” and other hits from his debut album Golden, he’s cemented himself as both a global pop force and a high-fashion icon. This Chanel partnership also adds to his growing résumé of luxury endorsements, including his widely acclaimed role as a Calvin Klein global ambassador.
His appointment signifies more than a brand collaboration; it’s a cultural moment. With his influence spanning music, fashion, and beauty, his partnership with Chanel signals a new era where artistry and luxury intersect in powerful, modern ways.
As the campaign officially kicks off, fans and fashion enthusiasts alike can expect a wave of visually bold, expressive, and boundary-pushing projects from the pop icon and the legendary French house. The Jungkook effect, it seems, is only gaining momentum.
